I’m the writer, it’s me!

I graduated from Temple University in 2021 with a Bachelor’s degree in English and a Certificate in Journalism Studies.

I began my journey within the beauty & fashion space by working, first, as an intern for a startup skincare company, Luci Skin. I then expanded into the editorial space by becoming an Editorial Assistant at Young, Hot & Modern Magazine where I trend forecasted, pitched, and wrote articles for the beauty and fashion sections.

I started as a freelance copywriter for Victoria's Secret Beauty where I eventually became a full-time employee and was promoted to Senior Copywriter. Over my time in this part of the business, I created compelling beauty product copy, including but not limited to PDP, packaging copy, product and collection names, shade names, and press and education materials across the categories of Accessories, Lip, Mist Collections, and Fine Fragrance.

I now work as the Senior Copywriter for Victoria's Secret PINK where I handle all things Name & Claim for Intimates, Sleep, Apparel, Activewear, Swim, and Accessories.

I have a profound dedication to crafting narratives through product naming that create a feeling for the customer to make every day special.